3 Tips To Help You Stand Out in Your Contractor Listings
You’re ready to pick up more jobs and you do one or two (or maybe all) of the following things:
- Add your service on Angie’s List
- Make a listing on Home Advisor
- Create a Facebook post and share it on your personal and/or business page
- Activate a Craigslist posting for people who may be interested in your services
- Take business cards, flyers, postcards, brochures, door hangers, and/or yard signs and get them out in as many places as you can.
- Create a Google MyBusiness listing
You wait for the phone to ring, right?
But what happens when you’ve done all of those things and no one calls – or you don’t get enough jobs coming in?
You can be the best at what you do, but without all the right tools in your tool belt when it comes to marketing and advertising yourself, you will always be behind the competition.
So here are 3 tips on creating a listing that will set you apart from your competitors and help you get ahead in the game:
1 – Use Testimonials
People who don’t know you yet need to know they can trust you to provide consistent quality service they can depend on.
Word of mouth is always the best kind of referral, so why not use it online? The same principles apply online as they do in person, but you have more options and outlets to use.
How do you get testimonials and referrals?
If you’re just getting started, pick up a job for free or at a discounted rate in exchange for a testimonial. If you’ve been in the business a while and just want to keep growing, reach out to some of your best clients and ask them to give you a review.
Be specific when asking for this. There are many types of ways your client can give you a review. They can provide one for you that is handwritten, via Google, Facebook, or a video recording, to name a few. If you can get them to do it right there with you when you ask for it, even better!
Post those testimonials in all of your listings and promote them on your website and any other business pages you have.
As a side note, you can also give your current customers an incentive, such as a discount, to bring in more referrals for you.
People do business with other people they like, know, and trust. If they don’t know you yet, a testimonial will help them feel more confident about hiring you.
2 – Get a SafetyPIN
Speaking of trust, having a SafetyPIN puts your potential customer at ease, knowing they are hiring someone who has been properly screened by a system developed under a high-level team of security experts. These experts include a Forensic Psychologist, former FBI Special Agent and Chief Federal Officer, criminal profilers, and more. Not to mention, SafetyPIN is also endorsed by a former White House security chief.
SafetyPIN screens people in a proprietary 4-pronged process, which includes a comprehensive criminal background check, financial history screening, ID verification, and behavioral review.
So when they see a SafetyPIN, clients know you’re the top of the top.
Put yourself in your potential client’s shoes for a moment.
The biggest reason is probably the most obvious: it’s much better to be safe than sorry. If you read our post about three huge flaws in traditional background checks, then you already know 40% of all crimes (and 70% of sexual assaults) never get reported. This makes background checks simply unreliable.
If you want to work with people you can trust, and protect yourself and your loved ones, wouldn’t it make sense for others to want that kind of peace of mind too?
Apply for a SafetyPIN for just $1 and then share your badge proudly in all of your marketing materials and postings. The application only takes about 5 minutes to complete, and most applications can be approved within 24 hours.
But seriously, talk about a trust builder! When people know they can trust you, you will automatically be moved to the top of the list when your potential customers are “shopping around” for the services you offer.
3 – List Your Credentials
If you were hiring someone for a service, would you rather hire Joe Shmoe, who just decided last week to start offering that type of work, or a person who has plenty of experience behind them?
This would be the place to mention things such as the number of years you’ve been providing your service offering (if you’ve been in it for a while), any certifications you may have, boards or associations you are on – or have served in the past – related to your trade, etc.
Some people won’t care as much about your credentials, but it may be a deal breaker for others who could be great clients for you, so make sure you have these included.
If you’re ready to complete your application and get a SafetyPIN, click here to get started.
Most background checks only screen the “National Criminal Database,” which excludes 22 states completely, and leaves out a LOT of counties across 12 other states. Better background checks will screen down to the county someone lives in, and, in some cases, the counties they’ve lived in for the past 7 years. But we know criminals don’t stop at the county line – so neither do we.
Forty-year-old Phoebe was applying to be a house-sitter. Our review showed she’d been arrested for shoplifting when she was 33. That’s a little too old to write-off as a youthful indiscretion. When our experts asked Phoebe for more details, her answers became defensive and she refused to explain any circumstances around her arrest. Most background checks would overlook a single
This is a case we often talk about in our offices. Bill applied for a SafetyPIN in mid-June. From the beginning, there was something about his application and information that concerned us, but we couldn’t put our finger on it at first. It certainly didn’t help that he called customer service almost every day to ask about the status of his SafetyPIN.
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